A firm which has been producing swords for 150 years is shutting its west London factory and ending a long partnership with the Army. Wilkinson Sword is closing its Acton factory, staffed by 14 ...
Soon after Britain’s tiny Wilkinson Sword Ltd. began selling stainless-steel razor blades in 1961, it captured 30% of the British blade market, dominated by Boston’s slow-moving Gillette Co. It then ...
Perhaps not since the first postwar Volkswagen gunned into view has there been such a word-of-mouth consumer success as the Wilkinson Super Sword-Edge razor blade. When it was first introduced in ...
You would imagine that in this age of Tasers, unmanned military drones and precisionguided smart missiles, there isn’t much call for anything as old fashioned as swords. But in an ironic twist, the ...
For the past two years, the world’s razor industry has been as mundane as the daily chore of shaving. Since Wilkinson Sword launched the four-bladed Quattro razor in 2002 and thereafter blunted rival ...
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