Investment management firms are increasingly adopting AI, especially GenAI, to transform sales and marketing. This strategic shift addresses rising client expectations for personalized services, ...
Harvard Business Review: 5 Gen AI Myths Holding Sales and Marketing Teams Back
New and disruptive technologies often generate both excitement and anxiety, and generative artificial intelligence (gen AI) is no exception. In marketing and sales, the buzz around gen AI is ...
Harvard Business Review: Companies Are Using AI to Make Faster Decisions in Sales and Marketing
Decision-making in sales and marketing is accelerating. Whether it’s a salesperson deciding their next move, a manager reshuffling customer assignments, or a leadership team shaping strategy, fast, ...
Companies Are Using AI to Make Faster Decisions in Sales and Marketing
Marketing: Breaking Silos: Why Sales and Marketing Must Align for CX-Driven Campaign Success
Breaking Silos: Why Sales and Marketing Must Align for CX-Driven Campaign Success
It’s an open secret that sales and marketing teams don’t always get along. They often chase different metrics and goals that keep them working toward different outcomes. Even though their overarching ...
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Forbes: The Future Of B2B Tech Marketing: Moving From Awareness To Influence
B2B tech marketing is evolving rapidly. Traditional lead-generation models are giving way to more targeted, influence-driven strategies that focus on long-term engagement rather than short-term ...
Most marketers and salespeople say they are aligned with their counterparts in the other department—but most also say they think about replacing their counterparts, according to recent research from ...