One of the most important things that CMOs own is a brand. According to University of California Berkeley Professor David Aaker in "Managing Brand Equity," “Brand equity is a set of brand assets and ...
CMS Wire: Uniting CMOs With CISOs: The Link Between Brand Equity & Cybersecurity
The concept of brand equity emerged in the late 1980s, positing that brands are assets that drive business strategy and performance, leading to profound changes in marketing perceptions and management ...
June 2004 Professor David A. Aaker, renowed author and international speaker, shares his views on the importance of branding and marketing strategies in the today's competitive market with ArabAd.
NEW YORK--(BUSINESS WIRE)--Prophet, a next generation brand and marketing strategy consultancy, announces that Vice Chairman David Aaker will be inducted into the AMA NY chapter’s 2015 Marketing Hall ...
How to Convince Your Boss They Need a Coach Managing up Digital Article Marlo Lyons Five steps to frame the conversation using strategy, empathy, and restraint.
If you read nothing else on managing people, read this book. We've chosen a new selection of current and classic "Harvard Business Review" articles that...
You’re managing more people than ever with far less support. Responsibilities keep multiplying, but the resources haven’t. And even though you’re supposed to be thinking strategically and ...
Tapping into Your Team’s Circadian Rhythms Managing yourself Magazine Article Stefan Volk You and your employees all have different internal clocks. Enhance performance by planning around them.
Managing up means tackling these disconnects head-on—and doing it through honest, well-timed discussions. Executive coach Melody Wilding joins Amy G to explain why alignment on goals and clarity ...