See the latest on Apple. From breaking news to in-depth reporting, Bloomberg tracks the full story in real time.
Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.
Apple's product lineup includes portable and home hardware like the iPhone, iPad, Mac, Apple Watch, and AirPods; several in-house operating systems such as iOS, iPadOS, and macOS; and various software and services including Apple Pay and iCloud, as well as multimedia streaming services like Apple Music and Apple TV.
Find the latest news stories, photos, and videos on Apple on NBCNews.com. Read headlines covering new products, reviews, new updates, release dates, and more about Apple products.
Apple News: Breaking News on iPhone, iPad, Macbook, Apple TV & More
Handled with AppleCare Every AppleCare plan provides one-stop service for your Apple products, with quick and easy repairs for accidents like drops and spills. You’re also covered if your iPhone, iPad, or Apple Watch is lost or stolen.
Apple veteran John Ternus will take over the $4 trillion company as CEO come September 1.
Level up your workout with Nike playlists. Listen to curated workout collections on Apple Music with the special edition Nike Powerbeats Pro 2.
Apple CEO Tim Cook is stepping down, with the company announcing on Monday that John Ternus will take his place as the technology giant's leader.
Apple CEO Tim Cook is stepping down, John Ternus set to replace him
Apple will soon deliver billions more in cash to investors. Here’s how it stacks up to the rest of Big Tech. Apple and Alphabet have been most effective at using buybacks to increase earnings ...